Manchester City and EA Sports take partnership to next level

September 29, 2016

Manchester City football club and EA Sports are to extend their partnership as the game developer remains the Club’s Official Gaming Partner, cheao buy and now also sponsors the club’s Man of the Match. 

The renewal of the partnership will see EA Sports provide more exclusive content to Manchester City’s global fanbase through their various digital platforms including the club’s official Snapchat channel which is now also supported by EA Sports.

EA Sports and Manchester City are hosting an exclusive Facebook Live segment announcing the extension of their partnership with e-sports signing Kieran ‘Kez’ Brown. 

“At Manchester City we are incredibly proud of the partnership we have built with EA SPORTS over the last five years. We both seek to challenge ourselves year in and year out to ensure our fans have more opportunities to engage with the Club and the game they love, ambulancesaid Damian Willoughby, SVP of Partnerships at City Football Group,

“Extending our partnership means we can continue to work together to provide supporters with unforgettable memories and can’t miss experiences that combine the best of football on and off the pitch.”

As part of the partnership, Manchester City players were among the first to receive copies of the newly launched FIFA 17 video game.

“We’re delighted to extend our partnership with Manchester City, who are a long standing partner of ours and one we have genuinely innovated with over the past five years.  We look forward to continued success together with many more exciting digital fan experiences to come and added authenticity in FIFA 17,” added Tom Henderson, Senior Manager, Global Partnerships, EA Sports.

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