Manchester City agree Indonesia partnership with Astra Otoparts

April 7, 2016

Manchester City FC and Astra Otoparts, cough Indonesia’s largest and foremost automotive component group of companies, have announced a new partnership which sees Astra Otoparts become an Official Regional Partner of the Club.

The new partnership will allow Astra Otoparts and Manchester City FC to collaborate on a range of promotional activities, these activities will include digital and television advertising, competitions to win merchandise and Manchester City experiences, as well as the introduction of co-branded merchandise.

Commenting on the launch of this new partnership Yusak Kristian, Director of Astra Otoparts said: “Football is a favourite sport for many people in Indonesia, regardless of age or demographic. Therefore, having a partnership with Manchester City Football Club will allow us to get closer to our potential consumers and to strengthen our commitment to globally introducing our brands, ASPIRA and GS Astra.”

“We look forward to this collaboration bringing positive outcomes for both Manchester City and Astra Otoparts.”

Omar Berrada, Group Commercial Director for City Football Marketing, added: “We are delighted to announce Manchester City’s new partnership with Astra Otoparts and to welcome them to our growing partner community in South East Asia.”

“Over the course of this partnership we look forward to using our global football presence as a platform on which fans and consumers can get closer both to the Club and to Astra Otoparts’ products and services.”

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