Man City Pays Tribute To Industrial Revolution In The City With New Kits

Manchester City has unveiled its new kits with Puma which pays tribute to Manchester’s industrial and cultural heritage.

The woven jacquard wave pattern, running through the shirt, is a visual representation of the looms which were integral to the industrial revolution in Manchester. The City blue is highlighted with purple, a colour previously used in club kits, and is used on the Home shirt for the first time.

The kit is directly inspired by former nightclub, The Haçienda, which was once an epicentre for emerging music, bands, DJs, and artists. Using black colour as a base, this Away kit features yellow stripes on the left shoulder: a reference to The Haçienda’s iconic graphic identity. Additional peach and City blue pops create a colourful representation of this legendary cultural icon that was the heartbeat of the city.

Adam Petrick, PUMA’s Global Brand Marketing Director said:”The partnership between Manchester City and PUMA goes beyond football. We want the club’s global fans and local Mancunians to all feel invested in this, and it starts with combining our very creative kit designs with authentic stories from Manchester’s history and music scene.

“We want to bring Manchester City and PUMA’s brand initiatives together when and wherever we can, and that means going beyond the pitch, into wider areas of football culture such as gaming, community, fashion and music. That’s how we can really impact football fans of all ages and demographics.”