Man City FC names brand and commercial officer

October 27, 2010

Manchester City Football Club has promoted Ian Cafferky to the new role of chief brand and commercial officer.The move follows the dep-arture earlier this month of former chief marketing officer David Pullan.

Cafferky, previously head of strategy at the club, will over-see all brand and marketing activities, including ticketing, hospitality and partnerships. He will report to chief executive Garry Cook.

The restructure follows a wholesale review of the club’s commercial divisions.

Prior to joining Manchester City, he was a commercial director at publishing house Hachette UK for five years, and he previously spent seven years at Accenture, where he focused on the global media, entertainment and mobile communication sectors.

He said of his new position: “We have a fantastic team here at the club and we are 100 per cent focused on the opportunity to cement City’s reputation not only as a world-class football club on the pitch but also a commercially successful business off the pitch.”