Manchester City Partners with Extra Joss to Expand in Indonesia & Lagos

Premier League champions Manchester City have partnered with Extra Joss energy drink, who becomes the Club’s exclusive energy drink partner in Indonesia and Lagos.

The deal sees City expand their global profile and fan base in South East Asia and Africa and will include David Silva, Sergio Aguero and Yaya Toure feature in an Extra Joss television commercial in Indonesia.

Tom Glick, Chief Commercial & Operations Officer for Manchester City Football Club, said: “We are delighted to add Extra Joss to our family of partners at a time when the Club is rapidly expanding our global fan base.

“Indonesia is well known as one of the world’s largest football markets and home to some of its most passionate fans.

“We are looking forward working with Extra Joss to generate even more excitement and to provide new opportunities for access and participation with City for fans across the country.

“Africa’s affinity and talent for football is plain to see for anyone tuning into to the Cup of Nations tournament – an event in which we are proud to have had numerous City players competing.

“We as a Club have also seen this passion at first hand in Nigeria following our recent visit to a Lagos Soccer School.

“The enthusiasm, skill level and football potential across all ages was truly impressive.”

Commenting on the deal Simon Jonatan, Managing Director of PT Bintang Toedjoe, added: “As the number one energy drink brand in Indonesia, Extra Joss is very selective when choosing a partner.

“We are very proud to work in partnership with Manchester City to make history and work together to grow Indonesia’s interest in football.”

As a part of the deal, Extra Joss will use City players and the Club crest in advertising, packaging and point-of-sale within Extra Joss’s sale networks across the regions.

The Citizens will also support the community develop program ‘Giving Kids a Sporting Chance,’ that provides free professional coaching to Indonesian children.

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