Malaysian Open Secures Sponsor of Nation’s Carlsberg Division

March 11, 2011

The Malaysian division of Carlsberg has agreed a deal, co-sanctioned by the European and Asian Tours, to become an official sponsor of golf’s 2011 Malaysian Open in April.

The deal will last for the duration of the next five years, marking an uplift in the company’s recent backing of Malaysian golf at all levels. The beer company were previously title sponsor of the same tournament, between 2001 and 2005.

Carlsberg will also assist local organisers GlobalOne and the Malaysian Golf Federation in developing young Malaysian golfing talent, awarding some US$16,000 to five Malaysian players should they finish in the top 25 in the event, taking place in Kuala Lumpur from 14th to 17th April.

Carlsberg Malaysia’s managing director Soren Ravn stated: “With this partnership, our hope’s that our Malaysians will be trailblazers at the tournament and inspire a whole new generation of golf stars.”

John Eu, chief executive of GlobalOne, added: “To have Carlsberg on board with us for the next five years as an official sponsor, signifies their dedication towards the country’s premier golf tournament. Their commitment to this tournament is also a testament of their support in showcasing and supporting our local professionals golfers as well as the golf industry in Malaysia. We are extremely pleased to have them as a partner.”