Major League Soccer Renews Twitter Content Deal
By Taruka Srivastav | April 30, 2019
Major League Soccer has extended its content partnership with Twitter.
As part of the renewal, MLS will continue to provide Twitter with a package of live and on-demand content each week, including every goal of the MLS season.
MLS and Twitter will further collaborate on initiatives throughout like the digital SLR camera the league installed last season for a Heineken Rivalry Week match between the LA Galaxy and LAFC.
TJ Adeshola, Head of US Sports Partnerships at Twitter, said. “The LIVE match day action along with commentary and highlights have been a huge success – now, the community will get to watch LIVE programming around the Playoffs and the MLS Cup on Twitter!”
Chris Schlosser, SVP Media at MLS, said: “Our collaboration with Twitter has proven to be a highly effective vehicle to connecting with fans in innovative ways and bringing our teams and world-class athletes to new audiences. We are excited to extend our partnership and look forward to working with Twitter and Univision on creative executions during live matches and at our big events.”