Major League Lacrosse Name Sports Authority Inc. as League Partner
By Community | March 29, 2011
An announcement was made yesterday, prostate March 28, by Major League Lacrosse (MLL) confirming that Sports Authority Inc. has become an official partner of the league.
Under terms of the agreement, Sports Authority will become the exclusive national sporting goods retailer of MLL, as well as title sponsor for all 40 games that are televised either on ESPN2 or through syndication.
The deal is estimated to push an annual sum of seven figures is a multi-year agreement, which will make Sports Authority easily the most dominant sponsor presence across the six-team outdoor league.
The retailer also will be the presenting sponsor of the league’s weekly 30-minute magazine show and apps for the iPhone and Android networks.