Major League Baseball announces partnership with Regis Corporation
January 18, 2018
Major League Baseball (MLB) has announced a new partnership with haircare specialist Regis Corporation.
As part of the agreement, the Supercuts brand is set to become the official hair salon and official hair stylist of the North American league.
Noah Garden, executive vice president of commerce for MLB, said: “We are pleased to welcome Supercuts and the Regis Corporation into the baseball family.
“After a memorable 2017 season, 2018 is poised to be another thrilling year of baseball and we’re glad that Supercuts is joining us to be a part of the excitement.”
Hugh Sawyer, president and chief executive of Regis Corporation, added: “We are delighted to establish this exclusive, multi-year partnership with MLB.
“We anticipate that our new relationship with MLB will be a highly effective platform for Supercuts’ well-known national brand to support the growth of our local market Supercuts franchised and company-owned salons across North America.”
The sponsorship will also be featured on a range of marketing sectors including broadcast, digital, mobile and social.