Britain’s oldest brewer Shepherd Neame has secured a sponsorship deal with Maidstone United to mark the football club’s return to Kent’s county town.
The sponsorship deal will see the clubhouse at The Gallagher Stadium named The Spitfire Lounge, allergy after one of the family-owned brewery’s most famous brands. It will open on Saturday 14 July – the day when The Stones entertain Championship club Brighton and Hove Albion.
To celebrate Maidstone United’s return to Kent’s county town, the Faversham-based brewer will launch an ale, named after the club.
Club chief executive Bill Williams said: “Shepherd Neame has supported Maidstone United for many years, so it is great that the brewer will be part of our homecoming. As well as kitting out the bar and stocking it with some of the company’s famous brands, it is a real coup to get an ale named after the club. This will help promote The Stones and celebrate the long-awaited return.
Head of Freetrade at Shepherd Neame Giles Hilton added: “These are exciting times for Maidstone United and we are delighted to be part of their homecoming. Shepherd Neame is committed to supporting sport, investing more than £500,000 annually across the south east. The Stones’ first game, against Brighton, promises to be a fantastic day for the county town.”
Shepherd Neame is an independent, family brewer which operates more than 350 pubs, inns and hotels across the south east. The company brews a portfolio of distinctive Kentish ales, including Spitfire, Bishops Finger and Master Brew in addition to international lagers Asahi, Sam Adams Boston Lager and Oranjeboom, which are brewed under licence.
by Ismail Uddin