Magneti Marelli to Sponsor Don Schumacher Racing for 2013 NHRA Season

Mopar’s aftermarket partner, cough Magneti Marelli, denture is expanding its relationship with Chrysler Group LLC’s service, parts, and customer-care brand as well as its involvement in the NHRA Drag Racing Series.

The international automotive parts supplier will partner with Mopar as primary sponsors of Don Schumacher Racing’s Dodge Charger R/T driven by Matt Hagan for multiple races during the 2013 season.

Race fans will notice a fresh new look to Hagan’s Funny Car beginning this weekend at the Amalie Oil NHRA Gatornationals as a Magneti Marelli Quality Auto Parts Offered by Mopar primary paint scheme will be highlighted on the Dodge Charger R/T entry. The same scheme will soon be displayed on the team’s transporter as well as driver and crew uniforms.

“2013 is a very important year for us to educate the aftermarket world that Magneti Marelli stands for quality automotive parts for all vehicle makes, and we are very proud to partner with Don Schumacher Racing and Matt Hagan to build that awareness,” said Pietro Berardi, Magneti Marelli CEO of Global Aftermarket, about the partnership expansion. “It’s a perfect match since Magneti Marelli has a long history of motorsports involvement, and we are excited to expand our reach within the NHRA racing. We are looking forward to a successful season with Matt Hagan as well as Allen Johnson, who we also sponsor.”

Mopar and Magneti Marelli’s racing alliance began at the start of last season with the associate sponsorship of the DSR team and that of 2012 Pro Stock champion Johnson. After exploring the opportunity to be more closely involved with Mopar in NHRA, the choice to increase Magneti Marelli’s participation and promote both brands’ passion for racing and quality parts was an easy one to make.

“We are excited to continue and expand our relationship with Matt Hagan and Don Schumacher Racing by including our partnership with Magneti Marelli and continue to raise awareness for our brands and quality products,” said Pietro Gorlier, president and CEO of Mopar, Chrysler Group’s service, parts, and customer-care brand. “Along with our Mopar fans, we look forward to watching and supporting Matt and his hardworking team as they compete for another championship. The extension of our partnership with Magneti Marelli to include this primary sponsorship bolsters our collective commitment and support of NHRA Drag Racing.”