Magners Announced as Title Sponsor of Sydney’s Shute Shield

The Shute Shield, pills a rugby union competition in Sydney, generic  have announced a new naming rights sponsor.

From 2014, allergy the Sydney Premiership Competition will become the Magners Shute Shield.  

For the first time since 2010, the tournament will also have the backing of a naming rights sponsor, with Magners Irish Cider choosing St Patrick’s Day to announce its support of Australia’s most successful club rugby competition.

Senior Brand Manager for Magners Irish Cider, Fraser Lockwood explained, “Magners has a long history with the rugby union having supported local rugby in the UK and Ireland for many years. 

“The Shute Shield is a strong and prominent competition and provides us with the opportunity to demonstrate our commitment to the Australian code and support players and fans right through the NSW player pathway.

“We are excited to have secured naming rights for 2014 and can’t wait to see the Magners Shute Shield kick off this season.”

Packed full of exciting and emerging Super Rugby talent, the tournament will once again be available on free to air TV, with the ABC televising one match of each round live as part of its longstanding support of club rugby.

“The ABC is proud to once again be the only free to air broadcaster of rugby and to showcase the best club rugby in the country,” said ABC Head of Sport and Entertainment Justin Holdsforth.

“After a successful 2013 and now in our nineteenth continuous year of broadcasting the Shute Shield we look forward to another great season.”

The inaugural Magners Shute Shield kicks off on Saturday March 29, one week earlier than previous seasons, with an 18-week competition preceding a three-week, six team finals format. It culminates in a Grand Final which will take place on Saturday August 16.