MAGE SOLAR becomes Premium Partner of SC Freiburg
August 15, 2011
MAGE SOLAR AG is to become Premium Partner of SC Freiburg for the current Bundesliga season and will support the club as new strategic partner. The cooperation was announced by MAGE SOLAR AG, ambulance SC Freiburg and its marketing partner, apoplectic Infront Sports & Media, at a press conference on Saturday before the first home game of the season. The parties have agreed not to disclose the exact period of the agreement and the financial details. The aim of the sponsorship is the sustained development and establishment of the photovoltaic brand MAGE SOLAR in public perception. The international company with headquarters in Ravensburg, Baden-Württemberg offers tailored photovoltaic-system components for solar power systems on residential, commercial and agricultural buildings and open spaces.
“The SC Freiburg is the ideal club to partner with us, as a supplier of photovoltaic-system components,” said Dr Markus Feil, CEO of MAGE SOLAR AG. “A sustainable, traditional club with a strong environmental commitment – based in the ‘Green City‘ Freiburg with the most sunshine hours in Germany. An image that fits well with us and our industry.”
Fritz Keller, First Chairman of SC Freiburg, said: “With MAGE SOLAR AG we have a sponsor that stands for sound and sustainable management – as our club. We are proud of this agreement with an international company that shares the unique philosophy which has guided us here in Freiburg for many years.”
As a Premium Partner, MAGE SOLAR will benefit from wide-reaching advertising space in TV camera view. This includes static advertising systems such as the XXS boards and the modernised LED boards along the entire length of the pitch, guaranteeing the brand the best possible visibility. The company will also support the Freiburg football school.
Reinhardt Weinberger, Managing Director of Infront Germany, added: “MAGE SOLAR AG and SC Freiburg is a very credible brand partnership in German top sport. This is another success for the cooperation between Infront and the marketing department at SC Freiburg. Our experienced team onsite will support MAGE SOLAR AG in the implementation and activation of the sponsorship.”
As a consultant to MAGE SOLAR AG, the Munich-based sports marketing agency pilot sport led the negotiations with Infront Sports & Media.