Lycamobile to Sponsor University of East London’s Sports Teams

By Community | September 23, 2014

Low cost international calls provider Lycamobile has agreed a partnership with University of East London (UEL) to become a kit sponsor for UEL’s 26 sports teams.

The new partnership, was unveiled today at Lycamobile’s Canary Wharf headquarters, and is the first ever kit deal secured by UELSports.

Under the terms of the exclusive branding deal, the Lycamobile logo will be displayed on the chests of 26 UEL team shirts across 12 sports, including football, rugby, cricket, and netball.

As well as displaying the logos, the deal means that Lycamobile will be the exclusive retailer of Sim Cards on all UEL campus sites, and will also provide UEL graduate students with employment and internship opportunities.

Lycamobile Chairman, Subaskaran Allirajah added: “Lycamobile’s  sponsorship of the UEL sports teams demonstrates our commitment to excellence in sport and development through sporting endeavour. We also very pleased to be able to provide UEL students with everything they need to stay in touch with friends and family while at UEL, no matter where they are in the world.”

Lord Kamlesh Patel of Bradford, UEL’s Director of Strategic Partnerships, said:  “The UEL a long and proud tradition of supporting development in East London. Thus there is a natural synergy with Lycamobile, a company that started in East Ham just 14 years ago. They, like us, are based in East London, but with an international focus. Together we are expanding our global reach.”