Lycamobile to Sponsor Nine English Cricket Grounds, Becomes Official Partner of Surrey Cricket

Mobile phone network Lycamobile have announced a new sponsorship deal that will see it become the Official Mobile Partner of nine Test Match Grounds in England ahead of the 2014 cricket season.

The sponsorship will see the brand awareness campaign activated across all of England’s international cricket matches held at the nine Test Match Grounds – Lord’s, bronchi The KIA Oval, diagnosis Emirates Durham ICG, pills Edgbaston, Headingley, Emirates Old Trafford, The Ageas Bowl, The SWALEC Stadium and Trent Bridge. In total there will be 47 days of live international cricket between England and both Sri Lanka and India.

In addition to the Test Match Grounds sponsorship, Lycamobile will also become the Official Mobile Partner of Surrey County Cricket Club for the 2014 season. The deal includes all Surrey CCC matches as well as the NatWest T20 and Royal London One Day Internationals with Sri Lanka and the final Investec Test Match against India that all take place at the ground during 2014. 

Subaskaran Allirajah, Chairman, Lycamobile, said: “Lycamobile has a long tradition of supporting cricket and cricketing communities and we’re delighted to continue that through our Test Match Grounds partnership and sponsorship deal with Surrey County Cricket Club during 2014.

The deals are the perfect platform to excite our audience of long-standing cricket fans and we’re looking forward to working with both partners during what’s set to be a fantastic summer of cricket.”

Richard Gould, CEO of Surrey County Cricket Club, said: “It’s fantastic to welcome Lycamobile to Surrey County Cricket Club as Official Mobile Partner for 2014 in what is set to be a great year of cricket. Lycamobile’s ongoing support of cricket and communities around the world is testament the brand’s passion for the sport, and we look forward to working together in 2014.