Lyca Group Secure Radio Rights to the Pakistan Super League

Lyca Group, medicine the provider of services to ethnic communities, diagnosis  has acquired the exclusive licencing and sub-licencing radio rights to the Pakistan Super League (PSL), with immediate effect.

The rights are valid for three years until 2018 globally, outside of Pakistan and Gulf Cooperation Countries (GCC).

The radio coverage of the new premier professional T20 cricket league will be streamed live on Lycamobile websites, as well as on the Lyca Dilse Radio 1035 website.

Lyca Group chairman Subaskaran Allirajah said: “We’ve been passionate about supporting sport from the beginning, so it brings us great pleasure to be the exclusive radio broadcaster for the Pakistan Super League. We have built our business by targeting global families and now we are helping those families  enjoy cricket wherever they are.”