LV= Extend Sponsorship of Rugby Competition

August 3, 2011

LV= has confirmed it will continue its title sponsorship of the LV=Cup for a further four years, cialis taking the insurance, decease retirement and investment group company to at least six years as title sponsor of the rugby competition.

‘We are delighted to continue our title sponsorship of the LV= Cup for a third year as we look to strengthen our commitment in rugby. The tournament provides a unique platform to engage with rugby fans and promote the LV= brand’ said, LV= HR and communications director, David Smith.

He added: ‘The last two seasons have produced some fantastic rugby and the tournament is fast establishing itself as a hotbed for young talent. We’re very much looking forward to the forthcoming season and would like to wish all teams the best of luck’.

The 2011/12 campaign begins the weekend of 14th October, with defending champions Gloucester Rugby welcoming Sale Sharks to Kingsholm.

The Rugby Football Union’s rugby operations director Rob Andrew commented: ‘The LV= Cup offers a genuine opportunity for young players to come forward and contest for silverware, and it has proven an effective development pathway for players moving up to the elite’. 

‘The tournament is a unique cross-border competition and with a place in Europe for an English winner, the LV= Cup is fast becoming a fixture calendar highlight for both clubs and supporters alike’.

Sophie Goldschmidt, RFU chief commercial officer added: ‘We are delighted to confirm that LV= will continue their sponsorship of the competition, committing to a further four years as title sponsor’. 

‘The renewed partnership between LV=, the RFU, WRU and Premiership Rugby furthers strengthens the development of the competition and we are confident that will continue over the next four years’.

‘We will be working closely with LV=, Premiership Rugby and the WRU to further raise the profile of the competition and look forward to another successful season both on the field and off’.