Luton Town FC Strike Fan Engagement Deal With Sportego

English League Two promotion hopefuls Luton Town have partnered up with Sportego in a bid to improve fan engagement.

The Hatters also hope the deal with the sports analytics agency will help increase sponsorship revenue for the club.

Ed Smith, Marketing and Communications Manager at Luton Town FC, said of the agreement: “We see data as a key element of our fan engagement strategy. It is important for us to get to know our fans better, to understand their behaviours and make sure our communication is relevant to each fan.”

Colm Ó Méalóid, CEO of Sportego, added: “Luton Town are a team on the rise and on the verge of promotion into League One. They have also shown massive ambition off the field and they consistently see a high level of engagement amongst their fans. This is clear from their impressive attendance numbers and engagement on social media.”