Lufthansa Renews German FA Partnership

By iSportconnect | November 12, 2014

German airline company Lufthansa has agreed an extension as official partner of the German Football Association (DFB) until 2018.

The airline will continue to fly the World Cup winning national team’s players, discount staff and delegates to all international matches and tournaments, such as Uefa Euro 2016, the 2018 FIFA World Cup and the FIFA Women’s World Cup next year.

Lufthansa will retain the exclusive rights and marketing benefits it currently enjoys with the DFB, including the inclusion of logos on all DFB communication material and associated promotions through the airline’s social media channels.

Lufthansa has been a partner of DFB for almost 10 years.