Lucozade Named as Title Sponsor of UK Soccer’s Powerleague
March 22, 2011
The UK’s largest five-a-side soccer centre operator Powearleague has announced that Lucozade will become its new title sponsor.
The league competitions around the UK will now be known as the Lucozade Powerleague.
A wide range of joint initiatives including naming and branding rights, herbal product distribution, nurse national tournaments including the official Lucozade Powerleague Cup and digital marketing opportunities including social media and pitch access are all included in the new four-year agreement.
Nigel Hargreaves, nurse commercial director of Lucozade Powerleague, said: “We have ambitious expansion plans to grow our estate across the UK, Ireland and into Europe and are excited about the potential that we are able to offer Lucozade and other sponsors we expect to join in due course”.
Lucozade Powerleague’s 45 soccer centres attract over 130,000 visitors each week and today has over 6,000 teams playing in over 750 divisions around the country.
Alex Saunders, senior brand manager for Lucozade, added: “Five-a-side football is an increasingly popular format and Lucozade Powerleague is the largest premium operator in the market”.
“The partnership represents an ongoing commitment to supporting football at grassroots level and will enable us to engage directly with amateur footballers”.