LTA Hope Andy Murray’s Wimbledon Victory will Boost Tennis in Britain

The Lawn Tennis Association (LTA) are looking for Andy Murray’s Wimbledon victory to boost the game in the British Isles.

Murray became the first British man in 77 years to win the Wimbledon final, and his triumph was watched by almost a quarter of the population.

With the extensive coverage Murray received for his win, the LTA commercial director Simon Long says they must take advantage.

“This is the type of thing of which dreams are made. Everyone’s talking about tennis, and we are determined to build on that,” he said.

“It’s not as if this has come from nowhere. We have had a plan in place, a summer and autumn drive, which has been deliberately designed to capitalise at the time when people are most looking to be playing tennis.

“We have a series of initiatives in place to get people on court. We’re also working with a range of partners. It’s very much a team effort.

“Everybody’s incredibly excited. Even with the best-laid plans in place, when a hero like Andy comes along and lifts the Wimbledon trophy, it really is the icing on the cake and it has a ripple effect.”