LTA Extend Highland Spring Deal

The Lawn Tennis Association (LTA) in Britain has announced a four-year extension to its partnership with Highland Spring.

The UK mineral water firm will continue as an official partner to the LTA in 2014 and will keep their gold partner status, as well as their right to be the official water of the ATP World Tour Finals at The O2 in 2014 and 2015.

Simon Oldham, Highland Spring’s Commercial Director commented: “We’ve long been a supporter of British tennis and we’re delighted to have extended our sponsorship agreement with the LTA. From encouraging youngsters to pick up a racquet for the first time through the Mini Tennis programme to supporting the elite of the game at the Barclays ATP World Tour Finals, the partnership provides us with an ideal platform to promote our commitment to healthy hydration.”

LTA Commercial Director, Lawrence Robertson, said: “Highland Spring and tennis is such a natural fit for the UK’s No.1 water brand and I’m delighted that we can extend our association with such a great partner.

“Our involvement with Highland Spring offers us reach into millions of homes across the UK as we continue our work to get more people playing tennis.”