LTA and Peugeot Drive off With Expanded Three-Year Partnership

February 18, 2016

The Lawn Tennis Association (LTA) has signed a new three-year partnership with French car manufacturer Peugeot.

The deal will see both the LTA and Peugeot working together on a number of initiatives focused on getting more people playing tennis more often.

The car company will also work at grass roots level to support and grow the game across the country.

The agreement expands Peugeot’s involvement in tennis as it is already the official car partner of the LTA and the ATP, as well as sponsoring Novak Djokovic and Jamie Murray.

Andrew Didlick, Peugeot’s director of Brand Partnerships, said: “Peugeot is keen to play a key role in the growing appeal of tennis.

“Our new initiatives for 2016 are timely when there is so much focus on the sport. Our product range is perfectly positioned to support the LTA and ATP in their endeavours to go ever further with tennis and get more people involved in this great sport.”

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