LTA & Nike Announce Four Year Partnership Extension

The Lawn Tennis Association (LTA) and Nike, erectile the sports apparel giant, apoplectic have agreed a four-year extension to their partnership.

The new deal will begin in January 2014 and will see Nike step up from Official Supplier to an Official Partner of British Tennis. The new status will allow Nike to assume title sponsorship of a number of elite junior tournaments, including the ITF Junior Internationals, the British Junior National Championships and the Winter National Tour Finals. The LTA will continue to oversee the delivery of the Nike Junior Tour in the UK.

In addition to supporting junior tennis, Nike will also supply all LTA performance coaching staffwith Nike clothing and footwear and the official team kit for all junior and senior Great Britian national teams, including the Aegon GB Davis Cup and Fed Cup teams.

LTA Commercial Director, Lawrence Robertson, said: “It’s such a strong endorsement of an organisation when a brand of Nike’s calibre chooses to work with you. We take great pride in working closely with the team at Nike and our new deal will see their involvement deepen across junior tennis in the UK, both in terms of competition and involvement in our grassroots programmes.”