Lotus F1 to Promote Dubai Expo 2020 Bid for Last F1 Races

Lotus F1 team cars will carry the logo for Dubai Expo 2020 bid for the last few Formula 1 races it has been announced in a joint deal between global property developer Emaar Properties and Lotus F1 owners Genii Capital.

The Lotus F1 Team cars carried the Circuit of the Americas in Austin, Texas, at the 2013 Formula 1 United States Grand Prix, with their side-pods featuring the unmistakable logo of Dubai’s expo emblazoned against a bright red backdrop that contrasts with the sleek black look of the Lotus F1 Team cars.

Covering a race distance of 308.405 km through 56 laps of the circuit, the joint promotional effort in support of Dubai’s World Expo 2020 bid is estimated to reach an audience of over 250 million people across the world. With the final decision on the candidate city to be announced on November 27, the global outreach through the Lotus F1 Team cars will generate a strong buzz for the city.

Mohamed Alabbar – Chairman of Emaar Properties – said: “The UAE’s bid to host the World Expo 2020 in Dubai has captivated the world through its compelling message – ‘Connecting Minds, Creating the Future.’ It is a true mark of our confidence and ability to host world-class events, and would be a unique occasion for us to celebrate the cultures and people of the world, as we already do in Dubai. Our partnership with Genii Capital to promote the bid on the Lotus F1 Team cars underlines Dubai’s ability to connect with a global audience, facilitated by the city’s world-class infrastructure and cosmopolitan outlook.”

Gerard Lopez of Genii Capital said: “With Dubai-based Emaar Properties coming on board as an Official Partner of Lotus F1 Team, launching a global campaign to help raise awareness of the Expo 2020 bid was a natural fit. The Lotus F1 Team cars will feature Dubai Expo 2020 branding, reaching out to several million people and further supporting Dubai’s ambition to host the world’s foremost event.”