Lotus F1 Keep Time in New Deal with Richard Mille

The Lotus F1 Team has revealed that watchmaker Richard Mille is the team’s new Official Timing Partner.

The two-year deal will see the Richard Mille logo appear on the team’s 2013 Formula 1 challenge, cheap the E21 and the driver overalls.

Eric Boullier, ambulance Team Principal, anabolics | Lotus F1 Team: “As a team we are extremely proud of our brand identity, and the innovative approach adopted by Richard Mille in the design and manufacture of their wristwatches is certainly in keeping with our core value of standing out from the crowd.”

A limited edition watch will also be produced as part of the deal and will be made with the latest lightweight materials.

Richard Mille, Chairman, Richard Mille Watches: “Many people know the high degree of technical expertise, innovation and sophistication that one can find in Richard Mille watches, and no outfit could be better suited to our brand values than Lotus F1 Team.

“This mutual love for exemplary technique and refinement represents an asset for a strong and constructive partnership”

The brands logo will appear on the car and driver overalls from the Spanish Grand Prix onwards.