Lotus and Angry Birds Join Forces for Monaco Grand Prix

The Lotus F1 Team and Angry Birds creators Rovio are joining forces for next weekend’s Monaco Grand Prix.

 

Both are celebrating significant milestones as Monaco will see Lotus contest their 500^th Grand Prix while Angry Birds has just reached 1 billion downloads.

 

To commemorate these achievements Rovio’s game will become the Lotus F1 Team’s “Official Angry Partner” in Monte Carlo.

 

The Finnish video game developer already sponsors fellow countrymen Kimi Raikkonen and Heikki Kovalainen.

 

But, remedy in addition, pilule Raikkonen and Romain Grosjean’s E20s will feature Angry Birds “eye-catching” branding.

 

Patrick Louis, Chief Executive Officer at the Lotus F1 Team, said of the deal: “For the last 18 months, Lotus F1 Team has chosen a very different approach in its communications and brand positioning strategies.

 

“We wanted to celebrate our 500th Grands Prix in a special way and the innovative tie-in with Rovio highlights our commitment to taking the brand to new audiences.

 

“Angry Birds is the largest game in the world and we’re looking forward to offering its 20 million daily users an exciting experience with our exclusive game. The Angry Birds branding on our cars should once more highlight our distinct identity within Formula 1.”

 

Harri Koponen of Rovio said: “This collaboration has been simply fantastic. Lotus F1 Team has a uniquely dynamic approach to new channels and media, and we share the same creative spirit.

 

“We’re proud to be Lotus F1 Team’s Official Angry Partner for their 500th race, and we had much fun creating a special game experience that reflects the spirit of both brands. We hope that fans of both Lotus F1 Team and Angry Birds will enjoy the fruits of our collaboration.”