LA Kings Sign Five New Partners for Playoff Run

Reigning Stanley Cup Champions, purchase Los Angeles Kings has announced the signing of five Presenting Partners for the 2012-13 NHL Stanley Cup Playoffs including season long presenting partner McDonalds. 

Toyota, Verizon, Mercury Insurance and Travel Alberta all joined McDonalds to take a leading role during this year’s post season. The Kings are currently 2-1 down in their series against the St Louis Blues.

All five were season-long partners and will add to their playoff presence with this commitment.  Four of the five playoff presenting partners had similar post season involvement during the Kings’ 2011-12 championship run with Travel Alberta as the lone newcomer to the group. 

“Our partners, as well as our fans, are anxious to repeat the excitement of the 2012 postseason,” said Bill Pedigo, Senior Vice President.  “And these five partners are smartly looking to maximize their exposure and association with the team during this most visible time of the year.” 

Elements of the presenting partnerships include tags in Kings marketing efforts, increased in-arena exposure, logos on all in-arena giveaways, and a significant on-line presence.

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