Los Angeles Dodgers Secure Official Partnership With Emirates
February 22, 2016
Major League Baseball (MLB) franchise the Los Angeles Dodgers have signed a new partnership with Emirates.
The agreement will make Emirates the official airline sponsor of the Dodgers.
The company will receive branding across the Dodgers’ stadium, including signage on the foul poles and behind home plate.
Other new features coming to Dodger Stadium as part of the partnership include: an Emirates Lounge, in-game activations, occasional ceremonial first pitches and fan-appreciation activities.
A select number of Emirates airplanes will also be adding Dodgers signage to the exterior of the aircraft.
“Over the last year, we have become, finally, the most heavily attended sports venue in the world,” Dodgers president and CEO Stan Kasten said Friday during a media conference at Dodger Stadium to announce the partnership.
“But another important part of our history is the outreach we have had globally and internationally, and at a time when globalization is such an important thing for baseball as part of our new Commissioner’s initiative, it gives us great pride to be able to partner with the leading global brand in the airline category. We’re looking forward to even greater outreach.”
Emirates Airline president Sir Tim Clark said: “We have always been in search of an iconic U.S. sports entity, one that has reached not just the United States, but other parts of our network.
“Taken together, the Dodgers were the perfect fit for us. We’re honored and very proud to have our brand associated with such an iconic team here in the U.S.”