Longines to Title Sponsor Global Champions Tour

April 16, 2013

Longines and show jumping competition, Global Champions Tour have joined forces in a new long-term title partnership agreement, it is announced.

The Swiss watchmaker will be title partner and Official Timekeeper of the Longines Global Champions Tour, opening an exciting new chapter in equestrian sport. 

The Longines Global Champions Tour announcement comes at the start of the biggest season so far for the premier show jumping series. Longines Global Champions Tour 2013 will include dynamic debut events in Madrid, London and Shanghai. For the first time the Championship Final will take place at the magnificent Al Shaqab equestrian facility in Doha, Qatar. 

Jan Tops, President and Founder of Global Champions Tour, said: “This partnership is a significant milestone in our history and I look forward to a successful collaboration that will bring many benefits for the future of our sport. Longines has a truly impressive heritage in equestrian sport and I am delighted by the decision to strengthen our relationship with a long-term commitment.” 

Longines’ President Walter von Känel said: “The Longines Global Champions Tour and our brand share common values such as precision, tradition and especially a passion for equestrian sports. We are proud to support this extraordinary series of events in show jumping with our timekeeping expertise. True to Longines’ slogan – Elegance is an attitude – we are delighted to witness the world’s best riders and horses competing in exciting contests.”