Longines Becomes Official Partner to Japan Cup

Swiss watch brand Longines has been confirmed as an official partner of horse racing’s Japan Cup.

The Japan Racing Association announced the deal and it sees Longines also become the official timekeeper and official watch of the event.

The new partnership signifies Longines’ presence in horse racing, drugs as the company is also the partner of the Singapore Gold Cup, anabolics the Dubai World Cup and Queen Elizabeth Stakes.

The brand is also the official partner and the official watch of the International Federation of Horseracing Authorities (IFHA).