London Sport: “We Use Technology To Invigorate The Grassroots”

By Community | April 16, 2019

The goals are as straightforward as they are ambitious. To make London the most physically active city in the world, and to get one million Londoners more active by 2020.

Being the driver in making it happen is the role of London Sport, which was created in 2014 with the support of Sport EnglandLondon Councils and the Mayor of London, to help physical activity and sport to work better in London.

Research released last week shows The increase in activity levels in London over the past 12 months stands at 2.2%, the largest increase in the UK during the period.

Technology plays a big part in promoting sports participation and Alex Zurita, London Sport’s Specialist Advisor, Technology for Participation, explains how in this wide-ranging interview with iSportconnect TV.

One of the most important initiatives has been the creation of the Sport Tech Hub, empowering and scaling early-stage tech start-ups to encourage more people to embrace a physically active lifestyle.

Iain Edmondson, Director of the International Association of Event Hosts, interviewed Alex at the House of Sport, which was opened in 2017 and now brings together under one roof 30 different organisations, driving transformation for London and beyond.

Enjoy the interview, which is full of valuable insights for cities tackling the practicalities of encouraging sport.for a healthier population.