London Sport appoints Epsilon for ‘Groundbreaking’ Data project
By iSportconnect | May 16, 2016
The project will bring together numerous sources of anonymised data to gain a deeper understanding of the lifestyles, attitudes and behaviours of Londoners.
With technology playing an increasingly decisive role in people’s engagement with physical activity and sport, Epsilon has been tasked with finding hidden correlations that will aid the sector to change its offers and develop more sophisticated strategies to get people active.
Epsilon specialises in fusing data, technology, creative and media to help brands build relationships with people.
“Epsilon has a proven track record in seeing what other agencies don’t.
They have tried and tested experience in distilling big data and delivering big ideas, as well as exceptional standards in handling sensitive data, which together makes them the ideal partner for this project” said London Sport Chief Executive, Peter Fitzboydon.
Genevieve Woods, Client Service Director at Epsilon added, “We have considerable experience working in this area and are looking forward to helping London Sport achieve their ambition of 1,000,000 Londoners more active through this innovative project.”