Enthuse London Marathon Events Mass Participation

London Marathon Events Announces Enthuse As New Online Fundraising Partner

By Community | February 1, 2022

London Marathon Events (LME) today announced a new three-year partnership with Enthuse, a leading fundraising, donations and events registration technology provider.

The partnership means Enthuse will become the official online fundraising partner across LME’s full portfolio, including the TCS London Marathon, RideLondon, the Vitality Westminster Mile, Vitality London 10,000, The Big Half and Swim Serpentine. Enthuse will support each event with an official branded fundraising platform that provides the best experience for charities, event participants and donors.

The agreement follows an extensive consultation process with all the major online fundraising platforms following the closure of Virgin Money Giving, LME’s longstanding online fundraising partner, last year.

Hugh Brasher, Event Director of London Marathon Events, said: “We were looking for a new online fundraising partner that would provide the best possible service for our charities, our participants and their donors.

“Enthuse has put together an innovative fundraising platform and, with their commitment to technology, service, value and transparency, we are confident that over time Enthuse will become the market leader. 

“We are very excited about this new partnership and impressed with the Enthuse management team’s commitment to use technology to improve the experience for all users, as well as the company’s growth plans. We look forward to working with Enthuse to raise many millions more for good causes through our world-leading events.”

The partnership will start with the ballot results announcements for RideLondon and the TCS London Marathon this month. From then on, fundraising page creation will be integrated with the event registration process for all LME events. Fundraising pages will be fully branded with the logo and colours of the charity the participant has chosen to support. The creation of the fundraising page will feel a seamless part of the registration process for participants, with no need to create a separate account. 

For charities, the partnership means they will have full access to real-time fundraising and donations data, insights and analytics for their supporters participating in any LME event via a centralised account for all events. Charities will also be able to capture any custom data they require, as well as showing the availability of match giving funds to donors, as the start of a series of innovative new features coming later in the year.   

For participants, fundraising pages will provide a home for all training and fundraising activity pre-event, on the day, and post-event. Fundraisers can showcase their training efforts, as well as post updates, images and videos to their fundraising page to demonstrate their fundraising activities. They can even livestream their efforts on the day of the event to allow supporters to follow their progress. There will also be the opportunity for friendly competition with other participants through leaderboards for the amount fundraised, activity levels and finishing times.

At the TCS London Marathon, a participant’s fundraising page will also be integrated with the Official App, powered by TCS, so that supporters tracking a participant can easily donate and see the participant’s finish time automatically posted to the fundraising page.

Speaking about the announcement, Chester Mojay-Sinclare, Enthuse Founder and CEO, said: “We’re absolutely delighted that London Marathon Events has entrusted us to take the baton from Virgin Money Giving as its official online fundraising partner. It’s a real honour to be powering some of the largest and most prestigious fundraising events in the world and we can’t wait to get to work with the brilliant London Marathon Events team.

 “At Enthuse, our approach is different to other fundraising platforms. We believe in putting the charity’s branding first and creating innovative solutions that help them to maximise their fundraising and that’s exactly what we’ll deliver. We’re excited to be supporting even more great causes to raise as much as possible through this partnership. We will continue to invest in our product to provide charities with innovative fundraising solutions that are transformative for the sector, but simple to use.”

All LME partner charities with places in any LME events will be featured on the official fundraising platform for RideLondon ballot results announcements later this month. This will be expanded to include all charities registered with Enthuse in time for the TCS London Marathon ballot results. 

Any additional charities wanting to be included for free on the platform for the TCS London Marathon ballot results announcements should visit enthuse.com/london-marathon-events/ to register.

Participants will still be able to choose to use the fundraising page provided with the official fundraising platform or create one on a platform of their own choice. 

Enthuse London Marathon Events Mass Participation