London Irish Announce New Ridgeway Group Sponsorship

June 6, 2011

English rugby union club London Irish has announced that The Ridgeway Group has signed up to become an official first team kit sponsor.

The logo of Ridgeway, one of the UK’s largest motor retail groups, will appear on the sleeve of the first team playing shirt and replica jerseys, along with the Volkswagen and Audi brands. 

Ridgeway will not only pay a sponsorship fee, but also supply the club with cars for business use and a series of exclusive offers and promotions throughout the season for London Irish supporters.

The Ridgeway Group is a leading new and used passenger car dealer for Audi, Volkswagen, Mercedes-Benz (and AMG), Škoda and smart and the company’s CEO John O’Hanlon said: “We are excited to be sponsoring London Irish and believe that this makes true business sense for Ridgeway.  

“The geography and the demographics of our markets are closely aligned and we therefore see much benefit in building a closer relationship between our two organisations.”

Richard Marsh, commercial director for London Irish added: “As a major local company, Ridgeway is an ideal partner for London Irish and we are delighted that we have struck an agreement which will bring many benefits for them, us, their customers and our supporters alike.”