London Irish & Pump Technology Agree Record Breaking Deal

August 12, 2013

London Irish and Pump Technology have today announced a renewal of their sponsorship deal until the end of the 2017/18 season, making it the longest sponsorship deal by a club in the Aviva Premiership. The five-year deal is worth £750,000 ($1.16m) to the club.

The logo of Pump Technology, who specialise in providing pumps for waste water and sewage, will move from the London Irish playing shorts to the back of the first team playing jersey for all Aviva Premiership, LV= Cup and Heineken Cup matches.

Under the terms of the deal, the north-west segment of the Madejski Stadium will be inaugrated the ‘Poo Corner’, where Pump Technology will have a branding presence and focus their community initiatives.

Jeremy Brownlee, Managing Director at Pump Technology said:”We have been involved with London Irish for a number of years now and we’re delighted to be continuing that partnership for the next five years. Partnering with Irish has been a very good fit for us and we look forward to further returns on this significant investment.”

London Irish Commercial Director, Jim O’Toole, added: “Pump Technology have been involved with our club since 2005 and their support and passion for rugby and London Irish is unwavering. We will continue working together over the next five seasons to deliver the sort of results that have encouraged Pump Technology to make this long term commitment to London Irish.”