London Irish & Crest Nicholson Announce Partnership

London Irish Rugby Club and Crest Nicholson have announced a four-year sponsorship agreement, which will also see the housebuilding company become the club’s partner in re-developing their Sunbury training ground.

Under the terms of the new deal, the Crest Nicholson logo will be displayed on the front of the London Irish jersey in all Aviva Premiership, LV=Cup and Amlin Challenge Cup fixtures. The two organisations will also work together on a range of local and community initiatives around Crest Nicholson’s major new developments in Sunbury, Reading and Swindon.

In tandem with the sponsorship agreement, Crest Nicholson and London Irish will collaborate on an extensive range of local and community focused initiatives around a number of Crest Nicholson’s major new development projects in Sunbury, Reading and Swindon, all of which are located in the club’s Thames Valley heartland.

Stephen Stone, Chief Executive of Crest Nicholson, said: “We have been working with London Irish on the redevelopment proposals for the training ground for a number of months now, and our sponsorship of the team for the 2013-2017 seasons makes sense for a number of reasons. Not only are we keen to maintain our working partnership, but the club also has a significant following in a number of areas where we are launching major developments. Engaging with and supporting the local community is a key priority for us, and we are keen to ensure that we continue to have a positive impact on the local area, not only through our sponsorship but also with the many local initiatives we are planning on delivering with London Irish over the coming months.”

London Irish Commercial Director, Jim O’Toole, added: “London Irish already has an excellent working relationship with Crest Nicholson and we are looking forward to implementing a meticulously planned marketing partnership that has been moulded around the Company’s very specific business objectives.”