London 2012 commercial chief leaves for Spurs
November 10, 2010
Tottenham Hotspur Football Club has appointed Charles Wijeratna, arthritis London 2012’s director of commercial negotiations, to the role of commercial director.
Wijeratna was responsible for the London Organising Committee for the Olympic Games’s (LOCOG) commercial negotiations and was the force behind the sponsorship programme and merchandising deals for the 2012 Games.
He was part of the London 2012 bid company from its inception in 2003, where he helped steer the bid as its commercial and legal director, managing all the commercial and legal aspects of the bid from set-up through the transition to LOCOG.
Wijeratna previously worked in sports television for Sky TV, as a lawyer with Clifford Chance and as an investment banker with Kleinwort Benson.
He joins Spurs as the club looks to create further commercial potential with its new stadium. The club is hoping that a new business strategy working more closely than ever with brand sponsors can help it climb both the sporting and finance tables.