London 2012 Agree Licensing Agreement with Nikon

April 12, 2011

It has been revealed that Nikon has become the latest company to sign a licensing agreement with London 2012, to be used on a range of binoculars, telescopes and laser rangefinders aimed at spectators.

Under the terms of the agreement, Nikon UK will supply the sport optics for a number of Olympic and Paralympic sports.

Chris Townsend, the director of London 2012, said: “This is a deal which crosses both our merchandise and sport programmes. 

“Their equipment will be used by spectators and competitors alike at sports like archery, sailing and shooting, getting everyone closer to the action.”

Nikon’s rival Panasonic already have the worldwide rights for visual equipment under its multi-million dollar sponsorship deal with the International Olympic Committee (IOC), meaning the deal does not involve cameras.

The London 2012 merchandise programme is expected to raise around £80m (US$131m) of the £2bn ($3bn) required for the staging of the Games.