LOCOG to Launch Auction of Ad Space on London 2012 Site

May 24, 2011

London 2012 organiser LOCOG has announced it will auction advertising spots on the Games’ official website and other digital properties as it anticipates millions of digital enquires ahead of next year’s games.

The auction process will begin in June of this year, and McDonalds, Adidas and Coca-Cola are among the sponsors invited to purchase advertising opportunities on LOCOG’s digital properties. 

Sponsors will be able to bid for packages on a graded basis, with gold, silver and bronze packages available and will also have the opportunity to take over sections of the Olympic and Paralympic websites, such as photo galleries, medal table and certain sports.

London 2012 top tier sponsors will be given a period of exclusivity to buy up advertising opportunities on the site where many of the ad slots will be available. www.London2012.com, offers a variety of information to consumers, such as ticket information, accommodation and travel information, jobs, and Olympic merchandise.