Lloyd Shoes Strikes Deals with Three German Bundesliga Clubs

Shoe manufacturer Lloyd has built on their Bundesliga presence by forming deals with SV Werder Bremen, pill Bayer Leverkusen and Hertha BSC.

Lloyd will become a main sponsor and supplier at Leverkusen, ed with prominent branding present at the BayArena.

In Berlin, overnight sale the firm has become an official partner of Hertha and will occupy the premium TV video gangway. The club’s Chief Financial Officer, Ingo Schiller said they were “proud” to partner with such a renowned brand.

With Werder Bremen, a two year extension was concluded which will see the Lloyd logo on the LED boards around the stadium.

The deals were mediated by SPORT FIVE.