LivingSocial Partner with USA Swimming to Boost Swimming Profile

By Community | July 30, 2012

LivingSocial today announced it is joining forces with USA Swimming to provide its members exclusive access to swimming clubs across the nation.

Starting today, abortion LivingSocial’s Families channel will feature package offers available at dozens of USA Swimming clubs and learn to swim providers from Phoenix to St. Louis, cialis Portland to Milwaukee, viagra and beyond. 

“Our goal at LivingSocial’s Families is to offers experiences that help parents make memories with their kids,” said Susan Tynan, GM of LivingSocial’s Families. “Our partnership with USA Swimming is particularly special to us because we’re encouraging family fun and healthy lifestyles while simultaneously teaching our youth a critical life lesson: how to swim.” Industry research1 shows that participation in formal swimming lessons can lessen the risk of drowning by 88 percent among kids aged one to four years.

This special LivingSocial Families’ promotion is an extension of USA Swimming’s SwimToday campaign. Launched in March, SwimToday is designed to drive participation in the sport and inspire people to swim. Consumers can visit SwimToday’s online platform find the tools and resources needed to dive in and achieve personalized swimming goals. Olympic gold-medalist and mom Summer Sanders serves as lead spokesperson for the campaign.

“With all eyes on London this summer, there’s no better time to partner with LivingSocial and encourage families to swim,” said Matt Farrell, Chief Marketing Officer for USA Swimming. “Interest in the sport is at an all-time high and swimming is one of the top three sports that individuals of all ages aspire to participate in. We’re thrilled to open our club doors to new members and friends enticed by the LivingSocial Families’ value.”