Liverpool and Western Union announce sleeve sponsorship deal
August 10, 2017
Liverpool FC and Western Union have announced a multi-year partnership that will see Western Union become an official principal partner of the club, while also becoming Liverpool’s first-ever official shirt-sleeve sponsor.
Western Union’s logo is the first to appear on the Merseyside outfit’s shirt sleeves and sixth to appear on the shirt since the inception of Liverpool FC in 1892.
Billy Hogan, chief commercial officer and managing director at Liverpool FC, said: “Western Union is an instantly recognisable brand with a truly global footprint and we are absolutely delighted to welcome them as our first ever shirt-sleeve Sponsor and official principal partner.
“We are very much looking forward to working with Western Union through this partnership to create new experiences and opportunities for our fans both in the UK and abroad.”
#LFC have partnered with @WesternUnion – our first-ever shirt-sleeve sponsor! https://t.co/NDMpNUNO6D pic.twitter.com/JriCbbBYvr
— Liverpool FC (@LFC) August 9, 2017
Liverpool, which celebrates its 125th year of existence in 2017, has more than 700 million active followers globally, across television, social and traditional media.
Jean-Claude Farah, president of global payments at Western Union, added: “The businesses of Western Union and Liverpool FC are both driven by our passion for bringing communities together, whether that be through moving money or delivering the excitement of football experiences.
“This partnership goes far beyond a badge on a shirt, as we will be bringing our digital money transfer expertise to better connect Liverpool FC and fans around the world.”
To celebrate the launch of the partnership, Western Union will be offering Liverpool fans in the UK, Ireland, France, Denmark, Norway and Sweden a money transfer promotion, running from now through until the end of August.
