Liverpool sign BetVictor deal

July 1, 2016

Liverpool FC have announced bookmaker BetVictor as their new training kit partner.

The three-year deal will see BetVictor become one of the club’s principal partners, as well as official global online betting partner.

Through the partnership BetVictor’s branding will feature on the Reds’ training kit, as well as the bookmaker benefiting from pitchside LEDs and digital advertising to increase its brand awareness on an international scale.

Billy Hogan, chief commercial officer of Liverpool FC, said: “We’re delighted to welcome BetVictor to the Liverpool FC family as a principal partner. We can’t wait to work with such an ambitious brand with a great bookmaking heritage, for the next three seasons, bringing unique offers and content to our fans around the world.”