Liverpool Owner Hints at Stadium Naming Rights

By Community | August 9, 2012

English giants Liverpool could sell the naming rights to Anfield, owner John Henry has revealed.

Since buying the club in October 2010 Henry has been investigating whether to redevelop the existing ground or build a new stadium in Stanley Park – the plan which was put forward by former owners George Gillett and Tom Hicks.

The American has now revealed that if they do decide to stay at historic home Anfield, they could sell the naming rights to help bring extra revenue into the club, though it wasn’t something being actively worked on at the moment.

Fenway Sports Group chief Henry told the Tomkins Times website: “A naming rights deal at Anfield could occur, I suppose, if the partner were right. We haven’t pursued it.”

“There are various ways to generate revenues,” he said. “A big club has to hit on all cylinders so to speak. Champions League, Premier League, commercial – everywhere that makes sense.

“As evidenced by Manchester City’s success and that of Chelsea and Manchester United, you have to have sufficient resources to replenish and improve your squad annually in the Premier League. You don’t have a choice.”