Liverpool Name Garuda Indonesia as First Official Training Kit Partner

January 27, 2014

Liverpool Football Club has named airline Garuda Indonesia as their first Official Training Kit partner for two seasons.

The deal starts on June 1 and sees the national airline of Indonesia expand on their partnership with the Merseyside club, which has seen them serve as the club’s Official Airline Partner since 2012.

Emirsyah Satar, President and CEO of Garuda Indonesia commented: “Last year we flew Liverpool FC to their tour destinations. We saw first-hand the following that this club has, not only in Indonesia but in Thailand and Australia too. We knew then that this football club would be the perfect partner for Garuda Indonesia as we grow our airline across the world.

“As a global player and the flag carrier of Indonesia, Garuda Indonesia is committed to bringing the beauty of Indonesia and its rich culture to the world. With a co-branding partnership with LFC, we are confident Indonesia will be increasingly recognised by the world and especially by Liverpool fans worldwide.”

The airline flew Liverpool during their 2013 pre-season tour of Asia and Australia where the club enjoy a strong fanbase.

Indonesia boasts more Liverpool Facebook fans than anywhere else in the world with more than 1.5 million.

“We are delighted to be extending our partnership with Garuda Indonesia, who will become our very first training kit partner,” claimed Billy Hogan, Chief Commercial Officer at Liverpool FC.

“Liverpool Football Club has a huge following in Indonesia, which makes this award-winning airline a perfect partner for us as we work to connect with fans all over the world.

“As one of the world’s biggest football clubs, we will be able to help grow their reach in new markets while strengthening our relationship with a partner that we have already shared two fruitful years with. Together we are building on success.”