Liverpool FC and Standard Chartered Sign Three-Year Extension
By iSportconnect | April 21, 2015
English Premier League club Liverpool FC and Standard Chartered have agreed a three-year extension to their main sponsor agreement.
The renewed deal will see the bank’s partnership with the club run until 2019.
The bank first partnered with the club in 2010 as the main sponsor, and the Standard Chartered logo has featured on the front of the club’s shirts for the last five seasons.
Billy Hogan, Liverpool FC’s chief commercial officer, said: “This extension further demonstrates the great strength of our long-term relationship and the success of our partnership with Standard Chartered.
“The sponsorship of the Liverpool shirt is extremely prestigious and only five brands will have adorned the shirt in the 40 years since we created the sponsorship opportunity.
“At the end of this term we will have been working in partnership with Standard Chartered for almost a decade and we continue to collaborate on our shared values, passion and commitment to the community.”
Peter Sands, group chief executive, Standard Chartered PLC, said: “Liverpool Football Club is a fantastic club and hugely popular across our global footprint.
“Over the last five years our partnership has allowed us to deepen our engagement with our customers, clients and staff, and has provided valuable support to the charitable initiatives close to our hearts.
“We are very pleased to be able to continue this collaboration, and look forward to what we can achieve together in the future.”