Liverpool FC and BTA Announce Two-Year Partnership

Liverpool FC has signed a two-year partnership with the Barbados Tourism Authority (BTA) that will run until the end of the 2015-16 Barclays Premier League season.

The BTA becomes the official tourism partner of the Premier League club in a deal which will see them promote the Caribbean island to the Reds’ global fan base, with the main focus on engaging with fans in the UK, North America, Europe, the Caribbean and Latin America.

Billy Hogan, chief commercial officer at Liverpool FC, said: “The new partnership with the Barbados Tourism Authority is really exciting for the club and our fans.

“As well as us being able to engage with fans in the Caribbean, tapping into what is already a nation of sports lovers, our global followers will get the chance to win tickets to games as well as once-in-a-lifetime holidays, courtesy of our new partner.

“We want to work with BTA to help promote the many attributes of Barbados to our global followers, and help increase the numbers of visiting fans to the island.”

Petra Roach, the BTA’s interim president and CEO, added: “We’re very excited to be joining the Liverpool FC family and with such a large contingent of Liverpool fans on the island, it’s going to be quite a welcome for them.

“Barbados is one of the UK’s most desired holiday destinations, while Liverpool FC is one of the UK’s most respected football clubs – so the partnership has real synergy and will give us an exciting opportunity to spread the word about our fabulous island even further.”