Liverpool FC Agree Betfair Partnership

English Premier League club Liverpool FC has announced Betfair as the club’s official betting partner in the United Kingdom, Spain, Republic of Ireland, Denmark, Bulgaria and Italy.

The partnership will see Betfair using the Reds’ digital platforms to connect with fans in these regions, offering them pricing on every fixture.

Billy Hogan, chief commercial officer at Liverpool, said: “We are delighted to be joining forces with one of the world’s largest online betting organisations.

“Regionalising partnerships means that we are able to work with brands, such as Betfair, in countries where they have the strongest presence and where our footprint can best match their brand objectives. Ultimately this means that we can deliver relevant and engaging programmes in those regions.”

Mark Ody, Betfair’s brand director commented: “We’re excited to be working with a club of the scale and fame of Liverpool Football Club.

“Everything about Liverpool Football Club is iconic – the Kop, the passionate fans, the Liver bird on the jersey, the entertaining football. It’s a great match as Betfair excites consumers with a supercharged betting experience, bringing fans closer to the action through our innovative products.”