Liverpool Fans Insulted by Ticket Inflation
By iSportconnect | March 12, 2013
Liverpool FC fans have said that increases to next year’s season ticket prices are an ‘insult’ to supporters.
The Premier League club announced a new six-tier pricing system that would see prices more appropriately reflecting the view of the pitch and other circumstances.
An increase of 9% is happening in some areas, although the famous Kop end has been frozen.
The most expensive full adult ticket for the 2013-14 season will be £850 an increase of roughly 5%.
Supporters group Spirit of Shankly said: “In the midst of austerity, with redundancies and cutbacks a daily reality for many supporters, these inflation-busting price rises are an insult to long-standing supporters who have already suffered a massive 716% price rise since 1989.
“While the announcement regarding Kop season tickets is a relief to many, it is our belief that ticket prices are already too high, pricing out many of those that kept the club on its feet during its darkest days.”
Liverpool Managing Director, Ian Ayre defended the increase: “Over the past two years the club has given careful consideration to ticket prices and pricing structures in consultation with the Supporters Committee.
“Following last year’s price freeze, this year we have reviewed our overall stadium pricing structure and, similar to many other Premier League clubs, from next season we will also be introducing a multiple-tier pricing structure which will more accurately reflect seat location and view.”